Advertising your Property in Dubai

Advertising your Property in Dubai

By Rocky Real Estate

Systematic and safe process in advertising the property

Advertising your Property in Dubai

Better days for Dubai Real Estate industry are here. Since the passing of the new law by DREI (Dubai Real Estate Institution), we have seen a systematic and safe process in ensuring the advertised property is genuine, protecting both the landlords and end-users’ interest.

The law requires real estate companies to submit documents to apply for a permit in order to advertise a property either for buying a property or renting out a property. Applied through the Trakheesi system, the fee is borne by the assigned Real Estate brokers who need to submit the following:

  1. Form A signed by the property owner, a document that authorizes the agent to advertise the property as per the price agreed upon
  2. Title deed
  3. Copies of ID (passport and/or Emirates ID) of the Property Owner or Representative

Upon submitting the requirements, Dubai Land Department will issue a unique RERA Permit No. and the brokers can now advertise.

Be it an office space for rent, a studio apartment, 2 or 3 bedroom apartment, property owners need to provide the documents listed above for each property they want to list for sale or rent, further to which the Real Estate agent will apply for the necessary permit to legally advertise the same. This will help increase trust in the broker from the client and the end customer as well as reduce fraud or false listing.

This regulation comes as a blessing in disguise for the bad press and name in the market due to the rouge agents with false listings and prices. Even though this may spell as a doom with regards to paperwork and cost, it will also help make the process of buying or renting a house, reliable and transparent.

Real Estate firms who are advertising properties without permit will be penalized and requires to pay a fine of AED 50,000.

With the new law in place, one can hope that the whole process of buying or rent an apartment, a townhouse, among others will ease the rental and buying process and free from fraud and scams.

Do you want to feature your property on our website and offer it to our large database of clients? List your property with Rocky Real Estate today.

In Dubai’s real estate property market, combining tradition with innovation is your key to success. While online marketing remains a priority, incorporating strategic offline elements can maximise your reach and attract ideal buyers. If you’re looking to sell your property online, consider digital and traditional marketing options to find a buyer more efficiently.

Check this guide for advertising your property in Dubai online:

Professional photography and virtual tours

Invest in high-quality photos that showcase your property’s best features. Enhance the experience with immersive virtual tours, allowing potential buyers to explore remotely.

Compelling listing descriptions

Craft engaging descriptions that highlight unique selling points and cater to your target audience. Use SEO keywords to increase online presence and reach a wider audience.

Targeted online platforms

Selling property in Dubai fees can be costly, so you must list your property on prominent platforms like Bayut, Rocky Real Estate, Property Finder, and Dubizzle, leveraging their extensive reach and search functionalities. Additionally, consider international sites like Zoopla and Rightmove to attract foreign investors.

Social media

Use social media platforms like Instagram and Facebook to create targeted ads and engaging content showcasing your property. Leverage local groups and influencers relevant to your location and target demographic.

Email marketing campaigns

Create targeted email campaigns for interested buyers and past leads, sharing property updates, market insights, and exclusive offers.

There is no one-size-fits-all solution on how to sell property in Dubai, so you can explore different options to reach a wider audience.

Here are some traditional options you can incorporate:

  • Yard signs and banners

Placing yard signs and banners in strategic areas can generate local interest, especially in high-traffic areas. Ensure compliance with community regulations and use visually-appealing designs.

  • Property brochures

Distribute high-quality brochures with professional photos, key features, and contact information at open houses, community events, or even high-traffic locations like malls and hotels.

Additional options:

  • QR Codes and Landing Page

Use QR codes in print materials and signage, directing viewers to dedicated landing pages with detailed information, virtual tours, and contact forms.

  • Social Media Contests and Promotions

Run engaging social media campaigns with property-related contests or incentives to generate interest and increase online engagement.

  • Cross-Platform Promotion

    Promote your online listings and social media content across traditional marketing channels, creating a consistent and well-rounded marketing campaign.

In case you have no experience in marketing or you’re sure what strategy would work best, consider working with reputable real estate agents like Rocky Real Estate who are experienced in both online and offline marketing strategies for Dubai’s competitive market.

By combining the power of online marketing with strategic offline advertisements, you can effectively advertise your property in Dubai’s dynamic market, reaching a wider audience and attracting the right buyer.